[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#fcd21d” background_image=”http:\/\/laforcecreative.com\/wp-content\/uploads\/2021\/01\/circle-background-pattern.png” custom_padding=”|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||0px||false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||10px||false|false” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n
Design packaging et relancement \/ GTM strategie de la marque<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_font_size=”16px” header_font=”Montserrat|700||on|||||” header_text_align=”left” header_text_color=”#353740″ header_font_size=”50px” header_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”fade” text_font_tablet=”” text_font_phone=”” text_font_last_edited=”on|phone” text_font_size_tablet=”” text_font_size_phone=”10px” text_font_size_last_edited=”on|phone” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”80px||30px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”3_5,1_5,1_5″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”flip” animation_intensity_flip=”20%” global_colors_info=”{}”]<\/p>\n
En collaboration directe avec la directrice marketing et l\u2019\u00e9quipe de Sephora Paris, j\u2019ai men\u00e9 ce nouveau lancement de la marque et une strat\u00e9gie go-to-market \u00e0 la tr\u00e8s grande satisfaction du CEO et des cadres de la compagnie.<\/p>\n
Suite \u00e0 une analyse en profondeur de la marque, de sa concurrence, ses prix, sa perception aupr\u00e8s de la client\u00e8le et le d\u00e9veloppement de typologies de clients avec mon \u00e9quipe, je me suis appuy\u00e9e sur ma force cr\u00e9ative pour convertir ces donn\u00e9es en une nouvelle histoire excitante pour le produit, un nouveau packaging, un nouveau merchandising sur les points de vente et un \u00ab clear benefit navigation \u00bb.<\/p>\n
La strat\u00e9gie packaging \u00e9tait tellement adapt\u00e9e aux objectifs commerciaux de la marque qu\u2019elle a \u00e9t\u00e9 adopt\u00e9e et utilis\u00e9e dans le monde entier de 2011 \u00e0 2019. Effectu\u00e9e comme \u00e9tude r\u00e9mun\u00e9r\u00e9e pour mon MBA \u00e0 l\u2019ESSEC en 2009.<\/p>\n
Visualisations :<\/strong> packs secondaires mettant en \u00e9vidence la navigation des avantages, architecture Skincare sur les packs primaires, proposition de strat\u00e9gie de merchandising<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||10px||false|false” custom_padding=”0px||0px||false|false” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n Sephora LVMH, Paris [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text 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src=”http:\/\/laforcecreative.com\/wp-content\/uploads\/2021\/02\/SEPHORA-Skincare-secondary-packs.jpg” alt=”Packs secondaires de soins de la peau Sephora” title_text=”Packs secondaires de soins de la peau Sephora” show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ width=”100%” animation_style=”flip” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.16″ custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” 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soins du visage” title_text=”Design Sephora soins du visage” show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”flip” animation_direction=”right” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Other Recent Works Section” _builder_version=”4.16″ background_color=”#353740″ custom_margin=”|||” custom_padding=”110px||110px|” locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”Titre de la section des services” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ 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src=”http:\/\/laforcecreative.com\/wp-content\/uploads\/2021\/03\/EpiPen-logo-k-1.png” alt=”EpiPen” title_text=”EpiPen-logo-k” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5MzY2In19@” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”rgba(252,210,29,0.92)” hover_icon=”$||divi||400″ align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ _dynamic_attributes=”url” animation_style=”zoom” animation_delay=”100ms” animation_intensity_zoom=”10%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/laforcecreative.com\/wp-content\/uploads\/2021\/03\/PG-Lux-logo-1.png” alt=”P&G Luxury Prestige Products” title_text=”PG Luxe logo” 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Suite \u00e0 une analyse en profondeur […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":30328,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-30387","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages\/30387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/comments?post=30387"}],"version-history":[{"count":5,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages\/30387\/revisions"}],"predecessor-version":[{"id":30555,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages\/30387\/revisions\/30555"}],"up":[{"embeddable":true,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages\/30328"}],"wp:attachment":[{"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/media?parent=30387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Client<\/h4>\n
ESSEC, Paris
<\/span><\/span><\/p>\nCat\u00e9gories<\/h4>\n
Relancement et GTM Strat\u00e9gie
Design Packaging
<\/span>Merchandising
<\/span><\/p>\nProjets Similaires<\/h2>\n