{"id":30376,"date":"2022-01-18T17:49:41","date_gmt":"2022-01-18T16:49:41","guid":{"rendered":"http:\/\/laforcecreative.com\/mon-travail\/pg-lifestyle-scents\/"},"modified":"2022-01-18T17:49:43","modified_gmt":"2022-01-18T16:49:43","slug":"pg-lifestyle-scents","status":"publish","type":"page","link":"https:\/\/laforcecreative.com\/fr\/mon-travail\/pg-lifestyle-scents\/","title":{"rendered":"P&G, Lifestyle Scents"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”3.22″ background_color=”#fcd21d” background_image=”http:\/\/laforcecreative.com\/wp-content\/uploads\/2021\/01\/circle-background-pattern.png” custom_padding=”|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.9.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.2″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||10px||false|false” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

DIRECTION ARTISTIQUE & DESIGN<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.2″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#353740″ header_font_size=”50px” header_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

P&G LIFESTYLE SCENTS<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”3.22″ custom_margin=”|||” custom_padding=”110px||30px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_4,1_4″ _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.2″ text_font=”Montserrat||||” text_text_color=”#353740″ text_font_size=”16px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|||” animation_style=”flip” animation_intensity_flip=”20%” global_colors_info=”{}”]<\/p>\n

P&G avait besoin d’une campagne de point de vente printani\u00e8re avec une promotion t\u00e9l\u00e9vis\u00e9e “Tag On” pour les parfums Lifestyle \u00e0 travers l’Europe. En tant que directeur artistique principal, ma solution de Christina Aguilera envoyant des baisers de papillon \u00e9tait sexy, s\u00e9duisante et \u00e0 la mode – align\u00e9e sur la strat\u00e9gie des marques \u00ab Lifestyle \u00bb. The “Spring is in the Air” concept put the spotlight on Aguilera and the fragrances while targeting the late teen and early 20’s female target market, and captured attention in the crowded in-store environment.<\/p>\n

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Cette solution de communication a ensuite \u00e9t\u00e9 \u00e9tendue \u00e0 l’offre sp\u00e9ciale “Tag On” du spot t\u00e9l\u00e9vis\u00e9, \u00e0 divers PLV, et \u00e0 d’autres mat\u00e9riels et habillages de vitrines en magasin dans les parfumeries \u00e0 travers l’Europe.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Client<\/h4>\n

P&G, Les Parfums “Lifestyle”<\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.10.7″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||10px||false|false” custom_padding=”0px||0px||false|false” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n

Cat\u00e9gories<\/h4>\n

Direction artistique et conception
<\/span><\/p>\n

PDV<\/p>\n

Strategie Beaut\u00e9<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” gutter_width=”1″ specialty=”on” padding_top_1=”0px” admin_label=”Work Section” _builder_version=”3.22″ custom_padding=”60px||110px|” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” padding_top__hover=”0px” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_video src=”http:\/\/laforcecreative.com\/wp-content\/uploads\/2021\/03\/ChristinaAguileraTVC-Tatoo-TagOn-Short.mp4″ _builder_version=”4.9.2″ _module_preset=”default” border_width_all=”1px” border_color_all=”#c4c4c4″ global_colors_info=”{}” src__hover_enabled=”on|desktop”][\/et_pb_video][\/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”3.25″ custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/laforcecreative.com\/wp-content\/uploads\/2021\/03\/CHRISTINA_A3_LANSCAPE_150dpi.jpg” alt=”Christina Aguilera, P&G Lifestyle Scents, PdV” title_text=”CHRISTINA_A3_LANSCAPE Headercard” show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.9.2″ animation_style=”flip” animation_direction=”right” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_3,1_3,1_3″ _builder_version=”3.25″ custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_column_inner type=”1_3″ _builder_version=”4.9.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/laforcecreative.com\/wp-content\/uploads\/2021\/03\/ChrAguilera-TV-Stro.jpg” alt=”P&G, Christina Aguilera story-board” title_text=”Christina Aguilera TV story-board” show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.9.2″ animation_style=”flip” animation_direction=”right” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/laforcecreative.com\/wp-content\/uploads\/2021\/03\/CAguilera-Lites-Storyboard.jpg” alt=”P&G Lifestyle Christina Aguilera "Tag On"” title_text=”P&G, C. Aguilera %22Spot Lites%22 Storyboard” _builder_version=”4.9.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/laforcecreative.com\/wp-content\/uploads\/2021\/03\/PGLifestyle-Scents-POS-Disply.jpg” alt=”P&G Lifestyle Scents, supports PDV” title_text=”P&G Lifestyle Scents, supports PDV” show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.9.2″ animation_style=”flip” animation_direction=”right” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Other Recent Works Section” _builder_version=”3.22″ background_color=”#353740″ custom_margin=”|||” custom_padding=”110px||110px|” locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”Titre de la section des services” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”3.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_color=”#fcd21d” header_2_font=”Montserrat|700||on|||||” header_2_text_color=”#fcd21d” header_2_font_size=”42px” header_2_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

Projets Similaires<\/h2>\n

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