[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”3.22″ background_color=”#fcd21d” background_image=”http:\/\/laforcecreative.com\/wp-content\/uploads\/2021\/01\/circle-background-pattern.png” custom_padding=”|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.9.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||false|false” custom_padding=”0px|0px|0px|0px|false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.1″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||10px||false|false” custom_padding=”0px||0px||false|false” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n
Direction Clientele et de la Marque<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.9.0″ text_font=”||||||||” text_font_size=”9px” header_font=”Montserrat|700||on|||||” header_text_color=”#353740″ header_font_size=”50px” header_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”fade” text_font_tablet=”” text_font_phone=”” text_font_last_edited=”on|phone” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.9.1″ custom_margin=”|||” custom_padding=”80px||30px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”3_5,1_5,1_5″ _builder_version=”4.9.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.10.7″ text_font=”Montserrat||||” text_text_color=”#353740″ text_font_size=”16px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||1px|||” animation_style=”flip” animation_intensity_flip=”20%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
J’\u00e9tais ravie de faire partie du leadership strat\u00e9gique concernant l’exp\u00e9rience de la marque. En tant que membre-\u00e9lue d\u2019une loop-team communication transversale chez P&G, j\u2019ai men\u00e9 et guid\u00e9 toutes les campagnes in-store et PDV ainsi que leurs \u00e9v\u00e9nements PR de lancement de produit, claims messaging, avec optimisation num\u00e9rique (outils d\u2019acquisition) pour toutes les pr\u00e9sentations des responsables de haut niveau. Responsable de la transformation des observations et comportements des consommateurs en strat\u00e9gie actionnable, j\u2019ai \u00e9galement supervis\u00e9 les ressources cr\u00e9atives, le budget, les d\u00e9lais, les intensifications, le mentoring de l\u2019\u00e9quipe, et garanti que le cr\u00e9atif collait \u00e0 la strat\u00e9gie. Je n\u2019ai par contre pas ex\u00e9cut\u00e9 le cr\u00e9atif sur ce projet. Je n\u2019ai par contre pas ex\u00e9cut\u00e9 le cr\u00e9atif sur ce projet.
Outre le poste de lien central sur place, j\u2019\u00e9tais au centre de la coordination des campagnes 360 avec les agences internationales (Ketchum, Grey, MediaCom, Grey Digital) pour tout l\u2019EMEA ainsi que dans le d\u00e9veloppement des observations de la marque, de ses atouts, son expression, et les contextualisations RTB.<\/p>\n
Images \/ Visualisations 3D : publicit\u00e9 imprim\u00e9e et pr\u00e9sentation de la nouvelle ligne, carte de t\u00eate PDV, extr\u00e9mit\u00e9 de gondole PDV, product glorifier, contextualisation de message visuel.
Malheureusement, vous ne pouvez pas voir les incroyables concepts Brand Experiences que nous avons cr\u00e9\u00e9s pour Pantene \u2013 je n\u2019ai simplement pas toutes les images. \ud83d\ude41<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.0″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||60px|” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n
P&G, Pantene EMEA <\/span><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.10.6″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||60px|” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n Direction Client\u00e8le [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” gutter_width=”1″ specialty=”on” padding_top_1=”0px” admin_label=”Work Section” _builder_version=”4.10.7″ custom_padding=”60px||60px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” 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EMEA<\/p>","protected":false},"author":1,"featured_media":30231,"parent":30328,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-30369","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages\/30369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/comments?post=30369"}],"version-history":[{"count":7,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages\/30369\/revisions"}],"predecessor-version":[{"id":30383,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages\/30369\/revisions\/30383"}],"up":[{"embeddable":true,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages\/30328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/media\/30231"}],"wp:attachment":[{"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/media?parent=30369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Ce que j’ai fait<\/h4>\n
Strategie de Marque
PDV \/ Strategie l’exp\u00e9rience en magasin
Activation de Marque
Marchandisage
Packaging CGI \/ 3D
<\/span><\/span><\/span><\/p>\nProjets Similaires<\/h2>\n