[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.9.1″ background_color=”#fcd21d” background_image=”http:\/\/laforcecreative.com\/wp-content\/uploads\/2021\/01\/circle-background-pattern.png” custom_padding=”|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.9.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||0px||false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.1″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||10px||false|false” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n
Direction artistique et strat\u00e9gie visuelle<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.9.1″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#353740″ header_font_size=”50px” header_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.9.1″ custom_margin=”|||” custom_padding=”80px||30px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_4,1_4″ _builder_version=”4.10.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.10.7″ text_font=”Montserrat||||” text_text_color=”#353740″ text_font_size=”16px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”flip” animation_intensity_flip=”20%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Cette campagne nationale (USA) pour Epipen se voulait \u00ab consumer-centric \u00bb autour de l\u2019exp\u00e9rience de parents d\u2019enfants ayant des allergies s\u00e9v\u00e8res. \u00ab Chaque seconde compte \u00bb dans l\u2019utilisation de l\u2019Epipen et du suivi m\u00e9dical. Le visuel de chronologie et le message-cl\u00e9 les a touch\u00e9s et s\u2019est av\u00e9r\u00e9 \u00eatre le concept gagnant. Avec l\u2019imp\u00e9ratif d\u2019\u00eatre remarqu\u00e9es en tournant les pages d\u2019un magazine, ces publicit\u00e9s ont \u00e9t\u00e9 pl\u00e9biscit\u00e9es dans les panels de test et les groupes focus. Le concept a ensuite \u00e9t\u00e9 \u00e9tendu \u00e0 quatre cibles cl\u00e9s ainsi qu\u2019\u00e0 une campagne marketing nationale 360\u00b0.
A partir du concept fort de la publicit\u00e9 imprim\u00e9e (avec shooting photo), j\u2019ai cr\u00e9\u00e9 un spot TV de 60\u2019\u2019 (dans tous les aspects de sa cr\u00e9ation) puis ai \u00e9tendu la campagne \u00e0 un programme d\u2019information, de r\u00e9tention et de loyaut\u00e9 CRM sur tous les supports ainsi qu\u2019en num\u00e9rique. Cette campagne nationale prim\u00e9e a am\u00e9lior\u00e9 la visibilit\u00e9 de la marque et ses b\u00e9n\u00e9fices se sont envol\u00e9s de 60% l\u2019ann\u00e9e suivante.<\/p>\n
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EpiPen, Campagne Nationale des \u00c9tats-Unis<\/span><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.10.7″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||60px|” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n Pharma [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” gutter_width=”1″ specialty=”on” padding_top_1=”0px” admin_label=”Work Section” _builder_version=”3.22″ custom_padding=”60px||110px|” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ admin_label=”Colonne” _builder_version=”3.25″ 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Le visuel de chronologie et le message-cl\u00e9 les a touch\u00e9s et s\u2019est av\u00e9r\u00e9 \u00eatre le concept […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":30328,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-30366","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages\/30366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/comments?post=30366"}],"version-history":[{"count":2,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages\/30366\/revisions"}],"predecessor-version":[{"id":30368,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages\/30366\/revisions\/30368"}],"up":[{"embeddable":true,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages\/30328"}],"wp:attachment":[{"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/media?parent=30366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Cat\u00e9gories<\/h4>\n
Campagne Marketing 360\u00b0
Spot TV
Direction artistique et conception
Direction Campagne
GRC et Marcomms
Message Cl\u00e9
\u00c9l\u00e9ments de marque de la campagne
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