[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”3.22″ background_color=”#fcd21d” background_image=”http:\/\/laforcecreative.com\/wp-content\/uploads\/2021\/01\/circle-background-pattern.png” custom_padding=”|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.9.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.1″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||0px||false|false” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n
Direction Client\u00e8le<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.9.1″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#353740″ header_font_size=”50px” header_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”3.22″ custom_margin=”|||” custom_padding=”110px||30px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_4,1_4″ _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.10.5″ text_font=”Montserrat||||” text_text_color=”#353740″ text_font_size=”16px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”flip” animation_intensity_flip=”20%” global_colors_info=”{}”]<\/p>\n
Dolce&Gabbana, Light Blue chez Procter & Gamble a mis mon \u00e9quipe au d\u00e9fi de cr\u00e9er une exp\u00e9rience de marque qui encourage les gens \u00e0 l\u2019essayer dans les duty free (les boutiques hors taxes) et rend le nouveau parfum excitant. De plus, le d\u00e9fi imposait l\u2019utilisation de nouvelles technologies qui poussent le consommateur \u00e0 s\u2019arr\u00eater, s\u2019\u00e9merveiller, et l\u2019encouragent \u00e0 savourer cette activation unique de la marque.
En tant que directrice client\u00e8le, j\u2019ai men\u00e9 la conception, g\u00e9r\u00e9 les attentes cr\u00e9atives, harmonis\u00e9 nos cr\u00e9ations \u00e0 l\u2019ADN de la marque et \u00e0 sa strat\u00e9gie commerciale, dirig\u00e9 le brainstorming, g\u00e9r\u00e9 les atouts majeurs de la marque, le budget, et ai assur\u00e9 tous les liens avec le client. Sous ma direction, l\u2019\u00e9quipe cr\u00e9ative talentueuse a con\u00e7u un certain nombre d\u2019options qui magnifiaient l\u2019ADN de la marque \u00e0 travers des exp\u00e9riences multi-sensorielles uniques. Ces concepts incorporaient les nouvelles technologies et une exp\u00e9rience sonore tout en mettant en avant le parfum et en en encourageant l\u2019essai par l\u2019implication du consommateur.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.1″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||60px|” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n
P&G Prestige Fragrances [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.10.5″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||60px|” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n Direction Client\u00e8le [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ use_custom_gutter=”on” gutter_width=”1″ specialty=”on” padding_top_1=”0px” admin_label=”Work Section” _builder_version=”4.9.1″ custom_padding=”60px||110px|” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” padding_top__hover=”0px” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.10.5″ _module_preset=”default” text_font=”Montserrat||||||||” width=”78%” global_colors_info=”{}”]<\/p>\n 1.Table<\/strong>tactile interactive<\/strong>sur laquelle, en touchant l\u2019\u00e9cran, une animation se met en mouvement pour mettre en sc\u00e8ne les \u00e9l\u00e9ments de la senteur (le parfum)<\/p>\n 2. \u00ab Sound Globe \u00bb <\/strong>du monde de Dolce&Gabbana Light Blue. Le voyageur curieux peut p\u00e9n\u00e9trer le monde intime de la marque et \u00eatre extirp\u00e9 de l\u2019environnement bruyant qui l\u2019entoure pour \u00eatre immerg\u00e9 dans l\u2019univers multi-sensoriel de la marque<\/p>\n 3. Le \u00ab Touch Screen Wall \u00bb<\/strong> offrait une vue plus accessible des animations aux passants, les encourageant \u00e0 entrer. Les visuels et sonorit\u00e9s de l\u2019eau de la marque ainsi que les senteurs encourageaient les voyageurs \u00e0 aller plus loin.<\/p>\n Toutes les options cherchaient \u00e0 recueillir les informations des clients potentiels, le CRM ainsi que l\u2019acc\u00e8s aux points de vente physiques ou num\u00e9riques.<\/p>\n Co\u00fbts et logistique :<\/strong>enfin, puisque ces options devaient \u00eatre mobiles, d\u00e9plac\u00e9es d\u2019un magasin phare \u00e0 un autre, j\u2019ai compil\u00e9 les co\u00fbts technologiques, de design, construction et exp\u00e9dition pour aboutir \u00e0 un rapport de faisabilit\u00e9 g\u00e9n\u00e9ral pens\u00e9 pour \u00eatre pr\u00e9sent\u00e9 \u00e0 l\u2019\u00e9quipe senior de la marque.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_row_inner make_equal=”on” admin_label=”Row” _builder_version=”4.9.1″ width=”82.7%” max_width=”350%” module_alignment=”left” min_height=”406.5px” custom_margin=”|307px||||” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/laforcecreative.com\/wp-content\/uploads\/2021\/03\/DGLightBlue-TouchScrnTableExp1.jpg” alt=”Dolce&Gabbana Light Blue, Table tactile interactive” title_text=”Dolce&Gabbana Light Blue, Table tactile interactive” show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.9.1″ min_height=”105px” animation_style=”flip” animation_direction=”right” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”http:\/\/laforcecreative.com\/wp-content\/uploads\/2021\/03\/DGLightBlue-SoundBubbleExp2.jpg” alt=”Dolce&Gabbana Light Blue, Bulle Sonore ” title_text=”DG LightBlue SoundBubbleExp2″ show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.9.1″ animation_style=”flip” animation_direction=”right” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”http:\/\/laforcecreative.com\/wp-content\/uploads\/2021\/03\/DGLightBlue-TouchScrnVertExp3.jpg” alt=”Dolce&Gabbana Light Blue ” title_text=”DGLightBlue TouchScrnVertExp3″ show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.9.1″ animation_style=”flip” animation_direction=”right” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Other Recent Works Section” _builder_version=”3.22″ background_color=”#353740″ custom_margin=”|||” custom_padding=”110px||110px|” locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”Titre de la section des services” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”3.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_color=”#fcd21d” header_2_font=”Montserrat|700||on|||||” header_2_text_color=”#fcd21d” header_2_font_size=”42px” header_2_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ admin_label=”Autres projets r\u00e9cents” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”80%” use_custom_width=”on” width_unit=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/laforcecreative.com\/wp-content\/uploads\/2021\/03\/SaintClair-logo.png” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”rgba(252,210,29,0.92)” hover_icon=”%%3%%” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.10.7″ animation_style=”zoom” animation_intensity_zoom=”10%” animation_starting_opacity=”100%” hover_enabled=”0″ global_colors_info=”{}” alt=”Saint Clair logo” title_text=”Saint Clair logo” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5NjgxIn19@” _dynamic_attributes=”url” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/laforcecreative.com\/wp-content\/uploads\/2021\/03\/EpiPen-logo-k-1.png” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”rgba(252,210,29,0.92)” hover_icon=”%%3%%” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.10.7″ animation_style=”zoom” animation_delay=”100ms” animation_intensity_zoom=”10%” animation_starting_opacity=”100%” hover_enabled=”0″ global_colors_info=”{}” alt=”EpiPen” title_text=”EpiPen-logo-k” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5MzY2In19@” _dynamic_attributes=”url” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/laforcecreative.com\/wp-content\/uploads\/2021\/03\/Acuvue-brand_logo-K-1.png” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”rgba(252,210,29,0.92)” hover_icon=”%%3%%” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.10.7″ animation_style=”zoom” animation_delay=”200ms” animation_intensity_zoom=”10%” animation_starting_opacity=”100%” hover_enabled=”0″ locked=”off” global_colors_info=”{}” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5NzY5In19@” _dynamic_attributes=”url” sticky_enabled=”0″ alt=”Acuvue” title_text=”Acuvue logo noir”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5MTE2In19@” button_text=”Voir plus” button_alignment=”center” _builder_version=”4.10.7″ custom_button=”on” button_text_color=”#f7f7f7″ button_border_width=”4px” button_border_color=”#f7f7f7″ button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Montserrat|on||on|” button_icon=”%%36%%” button_icon_color=”#fcd21d” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” hover_enabled=”0″ button_text_color_hover=”#747d88″ button_border_color_hover=”#747d88″ button_letter_spacing_hover=”2px” button_bg_color_hover=”rgba(0,0,0,0)” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#747d88″ button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#747d88″ button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” _dynamic_attributes=”button_url” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Direction Client\u00e8leDolce & GabbanaDolce&Gabbana, Light Blue chez Procter & Gamble a mis mon \u00e9quipe au d\u00e9fi de cr\u00e9er une exp\u00e9rience de marque qui encourage les gens \u00e0 l\u2019essayer dans les duty free (les boutiques hors taxes) et rend le nouveau parfum excitant. De plus, le d\u00e9fi imposait l\u2019utilisation de nouvelles technologies qui poussent le consommateur […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":30328,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-30359","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages\/30359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/comments?post=30359"}],"version-history":[{"count":3,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages\/30359\/revisions"}],"predecessor-version":[{"id":30362,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages\/30359\/revisions\/30362"}],"up":[{"embeddable":true,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages\/30328"}],"wp:attachment":[{"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/media?parent=30359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
pour Dolce&Gabbana Light Blue
<\/span><\/span><\/p>\nCat\u00e9gories<\/h4>\n
L’exp\u00e9rience en magasin
Exp\u00e9rience de Marque
Retailtainment
<\/span><\/p>\nProjets Similaires<\/h2>\n