[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”3.22″ background_color=”#fcd21d” background_image=”http:\/\/laforcecreative.com\/wp-content\/uploads\/2021\/01\/circle-background-pattern.png” custom_padding=”|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.9.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.2″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” header_3_font_size=”16px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||10px||false|false” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n
Direction artistique et conception<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.9.2″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#353740″ header_font_size=”50px” header_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” custom_padding=”0px||0px||false|false” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”3.22″ custom_margin=”|||” custom_padding=”110px||30px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_4,1_4″ _builder_version=”4.9.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Pharma ” _builder_version=”4.10.7″ text_font=”Montserrat||||” text_text_color=”#353740″ text_font_size=”16px” text_line_height=”1.8em” header_2_font_size=”16px” header_3_font_size=”16px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”flip” animation_intensity_flip=”20%” global_colors_info=”{}”]<\/p>\n
Acuvue Advance des laboratoires Johnson&Johnson cherchait \u00e0 renouveler leur campagne publicitaire grand public pour promouvoir leurs nouvelles lentilles de contact avec la technologie Hydraclear. Ciblant les jeunes consommateurs entre 18 et 30 ans, j\u2019ai mis en avant les qualit\u00e9s du produit (humidit\u00e9, douceur, hydratation) \u00e0 travers une campagne claire et esth\u00e9tique qui parlait au groupe-cible technophile et branch\u00e9. Mon projet a remport\u00e9 le testing haut la main ; les jeunes et l\u2019\u00e9quipe de la marque ont ador\u00e9.<\/p>\n
Comme cela arrive souvent, la marque a d\u00e9cid\u00e9 d\u2019\u00e9tendre leur campagne existante sur papier et dans un spot TV de 30\u2019\u2019.<\/p>\n
Images : 30 second TV, publicit\u00e9s imprim\u00e9es mettant en \u00e9vidence les avantages, storyboard de copie t\u00e9l\u00e9vis\u00e9e, publicit\u00e9s imprim\u00e9es finales<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.2″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||60px|” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n
J&J Acuvue Advance<\/span><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.2″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||60px|” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n Campagne t\u00e9l\u00e9vis\u00e9e [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” gutter_width=”1″ specialty=”on” padding_top_1=”0px” admin_label=”Work Section” _builder_version=”3.22″ custom_padding=”60px||110px|” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” padding_top__hover=”0px” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_video src=”https:\/\/youtu.be\/cnzhdbG6avQ” _builder_version=”4.9.2″ _module_preset=”default” border_width_all=”1px” border_color_all=”#bababa” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”3.25″ custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/laforcecreative.com\/wp-content\/uploads\/2021\/03\/Acuvue-H20-PrintAds.jpg” alt=”Acuvue Advance de J&J publicit\u00e9s imprim\u00e9es” title_text=”Acuvue Advance de J&J publicit\u00e9s imprim\u00e9es” show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.9.2″ animation_style=”flip” animation_direction=”right” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ _builder_version=”3.25″ custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/laforcecreative.com\/wp-content\/uploads\/2021\/03\/Acuvue-Advance-Storyboard.jpg” alt=”Story-board Acuvue Advance” title_text=”Story-board Acuvue Advance” show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.9.2″ animation_style=”flip” animation_direction=”right” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/laforcecreative.com\/wp-content\/uploads\/2021\/03\/AcuvueBluePrint-mag.jpg” alt=”Acuvue Advance publicit\u00e9s imprim\u00e9es” title_text=”Acuvue Advance publicit\u00e9s imprim\u00e9es” show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.9.2″ animation_style=”flip” animation_direction=”right” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ custom_padding=”110px|0px|110px|0px” global_colors_info=”{}”][et_pb_row admin_label=”Cite” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Quote” _builder_version=”4.10.7″ text_text_color=”#747d88″ text_font_size=”24px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”flip” animation_direction=”top” animation_intensity_flip=”20%” global_colors_info=”{}”]<\/p>\n Annonces imprim\u00e9es audacieuses ax\u00e9es sur les avantages du produit de l’humidit\u00e9, ou H20 (hydratation), et de la douceur [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/laforcecreative.com\/wp-content\/uploads\/2021\/03\/Acuvue-H20-PrintAds.jpg” alt=”Acuvue Advance de J&J publicit\u00e9s imprim\u00e9es” title_text=”Acuvue Advance de J&J publicit\u00e9s imprim\u00e9es” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Acuvue Advance with Hydraclear print ads” _builder_version=”4.10.7″ animation_style=”fade” animation_direction=”left” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Other Recent Works Section” _builder_version=”3.22″ background_color=”#353740″ custom_margin=”|||” custom_padding=”110px||110px|” locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”Titre de la section des services” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”3.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_color=”#fcd21d” header_2_font=”Montserrat|700||on|||||” header_2_text_color=”#fcd21d” header_2_font_size=”42px” header_2_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ admin_label=”Autres projets r\u00e9cents” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”80%” use_custom_width=”on” width_unit=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/laforcecreative.com\/wp-content\/uploads\/2021\/03\/Sephora_logo_sml72.png” alt=”Sephora S logo” title_text=”Sephora_logo_sml72″ url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5MjIwIn19@” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”rgba(252,210,29,0.92)” hover_icon=”$||divi||400″ align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.13.0″ _dynamic_attributes=”url” animation_style=”zoom” animation_intensity_zoom=”10%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/laforcecreative.com\/wp-content\/uploads\/2021\/03\/PG-Lux-logo-1.png” alt=”P&G Luxury Prestige Products” title_text=”PG Luxe logo” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5NzExIn19@” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”rgba(252,210,29,0.92)” hover_icon=”$||divi||400″ align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.13.0″ _dynamic_attributes=”url” animation_style=”zoom” animation_delay=”100ms” animation_intensity_zoom=”10%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/laforcecreative.com\/wp-content\/uploads\/2021\/03\/DolceGabbana-logo-sml72.png” alt=”Dolce&Gabbana logo” title_text=”DolceGabbana logo-sml72″ url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5NDY1In19@” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”rgba(252,210,29,0.92)” hover_icon=”$||divi||400″ align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.13.0″ _dynamic_attributes=”url” animation_style=”zoom” animation_delay=”200ms” animation_intensity_zoom=”10%” animation_starting_opacity=”100%” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5MTE2In19@” button_text=”Voire plus” button_alignment=”center” _builder_version=”4.13.0″ _dynamic_attributes=”button_url” custom_button=”on” button_text_color=”#f7f7f7″ button_border_width=”4px” button_border_color=”#f7f7f7″ button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Montserrat|on||on|” button_icon=”E||divi||400″ button_icon_color=”#fcd21d” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” button_text_color_hover=”#747d88″ button_border_color_hover=”#747d88″ button_letter_spacing_hover=”2px” button_bg_color_hover=”rgba(0,0,0,0)” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#747d88″ button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#747d88″ button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Direction artistique et conceptionAcuvue AdvanceAcuvue Advance des laboratoires Johnson&Johnson cherchait \u00e0 renouveler leur campagne publicitaire grand public pour promouvoir leurs nouvelles lentilles de contact avec la technologie Hydraclear. Ciblant les jeunes consommateurs entre 18 et 30 ans, j\u2019ai mis en avant les qualit\u00e9s du produit (humidit\u00e9, douceur, hydratation) \u00e0 travers une campagne claire et esth\u00e9tique […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":30328,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-30356","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages\/30356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/comments?post=30356"}],"version-history":[{"count":2,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages\/30356\/revisions"}],"predecessor-version":[{"id":30358,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages\/30356\/revisions\/30358"}],"up":[{"embeddable":true,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages\/30328"}],"wp:attachment":[{"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/media?parent=30356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Cat\u00e9gories<\/h4>\n
Direction Artistique
Pharmaceutique
Conception graphique
<\/span><\/span><\/p>\n
tout en communiquant visuellement la nouvelle technologie.<\/p>\nProjets Similaires<\/h2>\n