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Art Direction & Design<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.9.2″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#353740″ header_font_size=”50px” header_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” custom_padding=”0px||0px||false|false” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”3.22″ custom_margin=”|||” custom_padding=”110px||30px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_4,1_4″ _builder_version=”4.9.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Pharma ” _builder_version=”4.10.7″ text_font=”Montserrat||||” text_text_color=”#353740″ text_font_size=”16px” text_line_height=”1.8em” header_2_font_size=”16px” header_3_font_size=”16px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”flip” animation_intensity_flip=”20%” global_colors_info=”{}”]<\/p>\n
Acuvue Advance from Johnson&Johnson was looking to update their DTC Pharma campaign promoting thier new contact lenses with Hydraclear technology. Targeting young contact lenses wearers between 18 and 30, I leverage the product benefits of moisture, softness, and hydration in an aesthetic and bold solution that empathized with the trendy, tech-savvy consumer group. It was the clear winner in testing; millenials and the brand team loved it.<\/p>\n
Yet, as often occurs, the brand team decided to expand on their existing campaign, resulting in the following Print Ads and TV :30 spot.<\/p>\n
Images: TV :30, Print ads highlighting benefits, TV copy storyboard, Final print ads<\/p>\n
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J&J Acuvue Advance<\/span><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.2″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||60px|” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n TV campaign [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” gutter_width=”1″ specialty=”on” padding_top_1=”0px” admin_label=”Work Section” _builder_version=”3.22″ custom_padding=”60px||110px|” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” 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_builder_version=”4.9.2″ animation_style=”flip” animation_direction=”right” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/laforcecreative.com\/wp-content\/uploads\/2021\/03\/AcuvueBluePrint-mag.jpg” alt=”Acuvue Advance Print ads” title_text=”Acuvue Advance Print ads” show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.9.2″ animation_style=”flip” animation_direction=”right” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ custom_padding=”110px|0px|110px|0px” global_colors_info=”{}”][et_pb_row admin_label=”Quote” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Quote” _builder_version=”4.10.7″ text_text_color=”#747d88″ text_font_size=”24px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”flip” animation_direction=”top” animation_intensity_flip=”20%” global_colors_info=”{}”]<\/p>\n Bold print ads focused on leveraging the product benefits of Moisture, or H20 (hydration), and Softness while [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/laforcecreative.com\/wp-content\/uploads\/2021\/03\/Acuvue-H20-PrintAds.jpg” alt=”Acuvue Advance from J&J PrintAds” title_text=”Acuvue Advance from J&J PrintAds” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Acuvue Advance with Hydraclear print ads” _builder_version=”4.10.7″ animation_style=”fade” animation_direction=”left” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Other Recent Works Section” _builder_version=”3.22″ background_color=”#353740″ custom_margin=”|||” custom_padding=”110px||110px|” locked=”off” 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button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Art Direction & DesignAcuvue AdvanceAcuvue Advance from Johnson&Johnson was looking to update their DTC Pharma campaign promoting thier new contact lenses with Hydraclear technology. Targeting young contact lenses wearers between 18 and 30, I leverage the product benefits of moisture, softness, and hydration in an aesthetic and bold solution that empathized with the trendy, tech-savvy […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":29116,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-29769","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages\/29769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/comments?post=29769"}],"version-history":[{"count":24,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages\/29769\/revisions"}],"predecessor-version":[{"id":30319,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages\/29769\/revisions\/30319"}],"up":[{"embeddable":true,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages\/29116"}],"wp:attachment":[{"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/media?parent=29769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Categories<\/h4>\n
Art Direction
Pharma
Graphic Design
<\/span><\/span><\/p>\n
immediately visually communicating new technology.<\/p>\nRelated projects<\/h2>\n