[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.9.1″ background_color=”#fcd21d” background_image=”http:\/\/laforcecreative.com\/wp-content\/uploads\/2021\/01\/circle-background-pattern.png” custom_padding=”|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.9.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||0px||false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.1″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||10px||false|false” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n
Art Direction & Visual Strategy<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.9.1″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#353740″ header_font_size=”50px” header_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.9.1″ custom_margin=”|||” custom_padding=”80px||30px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_4,1_4″ _builder_version=”4.10.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.10.7″ text_font=”Montserrat||||” text_text_color=”#353740″ text_font_size=”16px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”flip” animation_intensity_flip=”20%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
This EpiPen national campaign focused on the consumer-centric experience of parents of children with severe allergies\u2026 “Every Second Counts” in acting with an EpiPen and medical attention.\u00a0 The timeline visual device with the key messaging touched them and proved to be the winning concept. Imperative that the ads were page stoppers, they proved themselves in market testing and focus groups. The concept was then expanded to four key targets as well as a national 360\u00b0 marketing campaign.
From the strong concept of the print (with photoshoot), I created a :60 TV spot (including all facets of creation) and then expanded the campaign to awareness, retention and loyalty CRM programs including all support materials and digital. This award winning national campaign successfully grew awareness of the brand and it’s benefits more than 60% the following year.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.10.7″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||60px|” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n
EpiPen, USA National Campaign<\/span><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.10.7″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||60px|” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n Pharma [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” gutter_width=”1″ specialty=”on” padding_top_1=”0px” admin_label=”Work Section” _builder_version=”3.22″ custom_padding=”60px||110px|” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ admin_label=”Column” _builder_version=”3.25″ custom_padding=”|||” 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locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”Service Section Title” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”3.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_color=”#fcd21d” header_2_font=”Montserrat|700||on|||||” header_2_text_color=”#fcd21d” header_2_font_size=”42px” header_2_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” 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button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Art Direction & Visual StrategyEpiPen CampaignThis EpiPen national campaign focused on the consumer-centric experience of parents of children with severe allergies\u2026 “Every Second Counts” in acting with an EpiPen and medical attention.\u00a0 The timeline visual device with the key messaging touched them and proved to be the winning concept. Imperative that the ads were page […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":29116,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-29366","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages\/29366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/comments?post=29366"}],"version-history":[{"count":39,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages\/29366\/revisions"}],"predecessor-version":[{"id":30092,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages\/29366\/revisions\/30092"}],"up":[{"embeddable":true,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages\/29116"}],"wp:attachment":[{"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/media?parent=29366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Categories<\/h4>\n
360\u00b0 Marketing Campaign
TV spot
Art Direction & Design
Campaign Direction
CRM & MarComms
Key Message
Campaign Brand Assets
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