[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”3.22″ background_color=”#fcd21d” background_image=”http:\/\/laforcecreative.com\/wp-content\/uploads\/2021\/01\/circle-background-pattern.png” custom_padding=”|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.9.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||false|false” custom_padding=”0px|0px|0px|0px|false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.1″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||10px||false|false” custom_padding=”0px||0px||false|false” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n
Client & Brand Direction<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.9.0″ text_font=”||||||||” text_font_size=”9px” header_font=”Montserrat|700||on|||||” header_text_color=”#353740″ header_font_size=”50px” header_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”fade” text_font_tablet=”” text_font_phone=”” text_font_last_edited=”on|phone” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.9.1″ custom_margin=”|||” custom_padding=”80px||30px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”3_5,1_5,1_5″ _builder_version=”4.9.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.10.7″ text_font=”Montserrat||||” text_text_color=”#353740″ text_font_size=”16px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||1px|||” animation_style=”flip” animation_intensity_flip=”20%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
I was thrilled to be part of the Pantene In-store stratgic leadership. As an elected member of a cross-functional communication \u201cLoop Team\u201d at P&G, I led and guided all Pantene POS and In-store campaigns and their brand activation PR events, claims messaging, with digital optimization (acquisition tools) including all senior stakeholder presentations. Responsible for transforming consumer insights and behavior into actionable strategy, I also oversaw creative resources, budget, timelines, escalations, mentoring team, and assuring creative was on strategy. I however, did not execute creative here.
Besides being the key point of contact on location, I was essential in coordinating 360\u00b0 campaigns with international partner brand agencies (Ketchum, Grey, MediaCom, Grey Digital) throughout EMEA, and in the development brand insights, assets, expression, and RTB contextualizations.<\/p>\n
Images \/ 3D Visualizations: New line unveiling print ad, Header card, Gondola end, Product glorifier, Contextualization of RTB
Unfortunately, what you don’t see are the amazing Brand Experiences concepts that we created for Pantene – Just don’t have images of everything \ud83d\ude41<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.0″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||60px|” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n
P&G Pantene EMEA <\/span><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.10.6″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||60px|” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n Client Direction [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” gutter_width=”1″ specialty=”on” padding_top_1=”0px” admin_label=”Work Section” _builder_version=”4.10.7″ custom_padding=”60px||60px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” 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button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#747d88″ button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Client Direction guidance for P&G Pantene EMEA<\/p>","protected":false},"author":1,"featured_media":29260,"parent":29116,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-29245","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages\/29245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/comments?post=29245"}],"version-history":[{"count":58,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages\/29245\/revisions"}],"predecessor-version":[{"id":30126,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages\/29245\/revisions\/30126"}],"up":[{"embeddable":true,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/pages\/29116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/media\/29260"}],"wp:attachment":[{"href":"https:\/\/laforcecreative.com\/fr\/wp-json\/wp\/v2\/media?parent=29245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}What I Did<\/h4>\n
Brand Strategy
POS \/ In-store Shopper Journey Strategy
Brand Activation
Merchandising
Packaging CGI \/ 3D
<\/span><\/span><\/span><\/p>\nRelated projects<\/h2>\n